Cinnaholic, the plant-based gourmet cinnamon roll franchise, has found the recipe for sweet success by reengaging Square to power its nationwide operations across 85 locations. Cinnaholic grew its business on Square for twelve years, and after a year of trying another solution, the franchise has recommitted to Square's integrated commerce platform – drawn back by its proven reliability and expansive franchise capabilities. With Square as its technology partner, the business has streamlined everything from point-of-sale and customer loyalty to marketing automation and team management. Franchisees can now focus on delivering exceptional customer experiences while staying true to Cinnaholic's mission of satisfying dessert cravings and positively impacting people, animals, and the planet.
While Jack Dorsey defends the move to lay off people as a necessity of the current times, users on Stocktwits and X are raising concerns about the job cuts.
