Articles from PINATA
A.P. Keaton, a full-service marketing and experiential agency supporting globally recognized spirits portfolios including Campari Group, Diageo, Pernod Ricard, Bacardi, and Edrington, is expanding its use of PINATA, the AI-powered operating system for brand execution, to manage and verify retail merchandising programs at national scale.
By PINATA · Via Business Wire · March 13, 2026
PINATA, the leading provider of software solutions for the alcohol industry, today reaffirmed its partnership with Saint Spritz. The brand has used PINATA for more than a year to track consumer engagement and streamline operations across their in-store activations, and is expanding its use of the platform as it scales nationally.
By PINATA · Via Business Wire · January 8, 2026
PINATA, the leading provider of cloud-based collaborative workflow software for front-line execution, today announced the launch of its National Accounts Command Center, a first-of-its-kind platform developed in partnership with Allied Beverage Group to bring real-time execution tracking, compliance, and coordination to alcohol suppliers and distributors managing National Account programs at scale.
By PINATA · Via Business Wire · March 20, 2025

PINATA, the innovative TaskFlow orchestration platform for real-world work, announced today that Rob Olson had left the venture firm M13 — where he was a Partner, Head of Data Strategy, and board member to PINATA and others — to join the startup as Chief Operating Officer.
By PINATA · Via Business Wire · February 8, 2024

PINATA announces the close of a $10 million Series A for its rapidly growing workforce-optimization platform. The round, led by M13 and Bullpen Capital with additional participation from the company’s seed investors, will further PINATA’s mission to “manage, measure, and maximize front-line workforces.”
By PINATA · Via Business Wire · November 23, 2022

Piñata, the leading membership program for renters, today announced a free credit-building service to all eligible renters in the U.S. The first-of-its-kind program provides renters a unique opportunity to establish and increase their credit scores by simply paying their biggest monthly expense—their rent.
By Piñata · Via Business Wire · September 14, 2021
