Articles from Keen Decision Systems

New research shows that while social media remained a core channel for advertisers in terms of ROI, investment declined as platform fragmentation, creative demands and regulatory uncertainty created real challenges for marketers.

Keen Decision Systems today announced the launch of the Keen Planning Module, a standalone media planning module that empowers agencies to forecast outcomes, optimize investment strategies, and confidently recommend media plans - without needing brand data.

Building upon their successful partnership aimed at simplifying marketing mix data collection, Keen Decision Systems (Keen) and TapClicks today announced plans to develop a seamless, end-to-end marketing intelligence ecosystem focused on predictive analytics, real-time execution, and market disruption. By fusing Keen’s advanced predictive modeling capabilities with TapClicks’ comprehensive execution and reporting infrastructure, the partnership will deliver unprecedented proactive marketing control.

Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with MADTECH.AI, the unified marketing, advertising and data decision intelligence platform, to create the first end-to-end MarTech decision engine that delivers real-time MMM measurement, planning and execution in a single platform offering.

Please replace the release dated Nov. 20, 2024 with the following corrected version due to multiple revisions.

Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with TapClicks, a leading provider of Smart Marketing solutions, to simplify and streamline data collection in marketing mix models.

Inc. revealed today that Keen Decision Systems ranks No. 3950 on the 2024 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Microsoft, Meta, Chobani, Under Armour, Timberland, Oracle, Patagonia, and many other household-name brands gained their first national exposure as honorees on the Inc. 5000.

Keen Decision Systems, a next-generation marketing mix SaaS company, today announced that it is offering a free trial of its marketing mix model software.

Keen Decision Systems, a next-generation marketing mix SaaS company, today announced the launch of a new interpretative AI function to its platform.

Keen Decision Systems (“Keen”) announced today that it has secured additional Series B financing by the Triangle Tweener Fund. This funding will help Keen accelerate the industry’s first and only decision optimization engine rooted in predictive analytics. Keen’s platform has been transforming how marketing decisions are made, helping marketers close the marketing proof gap by tying investment decisions to financial impact.

Today, Inc. revealed that Keen Decision Systems is No. 2,642 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Facebook, Chobani, Under Armour, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000. This is the fourth year in a row Keen has appeared on the Inc. 5000 list.

Keen Decision Systems (“Keen”) announced today that it has closed an $11 million Series B financing led by Ballast Point Ventures IV (“BPV”) to accelerate the industry’s first and only decision optimization engine rooted in predictive analytics. Brand marketers struggle to optimize marketing investments across all online and offline channels. Keen’s unified adaptive marketing mix solution empowers brand leaders to quickly and accurately plan, adjust and report on their marketing mix strategy. Marketing leaders can now account for known and unexpected complexities across their entire marketing landscape through vetted recommendations to improve performance, outpace the competition, and increase profitability.

Inc. Magazine today revealed Keen Decision Systems reached 1,601 on its 2021 list of the fastest-growing private companies. This marks the company’s third consecutive year on Inc.’s prestigious ranking.

Inc. Magazine today revealed Keen Decision Systems reached 1,601 on its 2021 list of the fastest-growing private companies. This marks the company’s third consecutive year on Inc.’s prestigious ranking.

Keen Decision Systems announced today that Enid Maran will join the company’s executive team as Chief Revenue Officer. Maran, who most recently served as managing director of PRTech company Onclusive, brings more than a decade of experience in marketing technology to the role, including 12 years with Nielsen in various leadership roles.